Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing (Guerilla Marketing Press) The history of these battles is the history of guerrilla warfare. They jealously kept this information quiet with almost fanatical secrecy. Until 1984, the principles of guerrilla marketing were know
| Title | : | Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing (Guerilla Marketing Press) |
| Author | : | Jay Conrad Levinson |
| Format | : | Paperback - Pages ( 136 ) |
| Rating | : | 4.59 |
| Publish Date | : | 2005-09-01 |
| Id Book | : | 1933596074 |
| Type File | : | PDF, DOC, RTF, ePub |
History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the ""big business"" names (that are now household words) started out as struggling small businesses. The history of the ascent of these icons is the history of guerrilla marketing. Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not! The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world. He is the man who coined the term ""guerrilla marketing"" and introduced these secret
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